Blogging isn't dead...

Blogs that are written about something your ideal client actually  cares about, optimized for SEO, and don't require 8 hours of your time to create

when it's done right

Whipping something together without a strategy,  only publishing new posts when you're feeling inspired, writing your blog like it's your personal diary (aka without structure).

what I don't mean is:

and when I say right, I mean: 

There is a way to create top-shelf blogs that your ideal client obsesses over in half the time

what if i told you..


Because let's be honest, that hasn't been working.

Hoarding educational freebies that leave you with a lot of facts but no tangible tools to rinse and repeat 

Sacrificing precious time and energy writing blog posts that don't get the attention they deserve

Staring at a blank Google Doc praying for inspiration to arrive

Wasting precious hours of your day creating social media content that has a lifespan of 24 hours (or less)

It's time to stop:

Procrastinating on the power of long-form content is keeping you trapped in constant creation mode

which is exactly why

you’re burnt tf out on social and wondering where all the free time you thought you were going to have as an entrepreneur went.

here's the thing

A strategy that gives you the space to showcase your expertise without worrying about keeping up with algorithms or what’s trending.

Consistent aligned leads popping in to your inbox (without having to post every day or pay for ads)

Content that lasts longer than 24 hours and works harder than you do at nurturing those leads

You've been dreaming about

"start my email list," "write a blog post," and "create a digital product" have all been sitting on your to-do list for as long as your clean laundry has been sitting in the basket waiting to be folded.

and that's why...

let me guess

126% more leads

"Small businesses with blogs generate 126% more leads compared to those without a blog." (Source: Impact)

13x more likely

"Businesses that prioritize blogging are 13 times more likely to achieve a positive ROI." (Source: HubSpot)

4x more subscribers

"Companies that blog generate 4 times more email subscribers compared to those that don't." (Source: HubSpot)

Check this out:

In other words, if you want to

get out of the 24/7 content creation trap of social media, grow your email list, and generate more revenue





Blogging gives you:

no more relying on the algorithm

one post per week instead of one or more posts per day

thanks to SEO getting new eyes on your business

sound good?

At this point you know you should have started yesterday

but you don’t know what to say, how to get started, and feel like you don't have time to add one more thing to your plate -so you keep putting it off.

Meanwhile you’re stressing over what to post on the ‘gram everyday and wishing you could find a slower paced way to market your business.

before you push blogging to the bottom of your never ending to-do list hear me out...

Forget another online course that, let's be honest, you’re never going to finish, and invest in the time saving tools you need to actually do the damn thing instead.

You don’t need to be a SEO or copywriting expert to leverage blogging in your marketing strategy.


You just need the tools to get started.



The exact tools and templates you need with absolutely ZERO fluff, for small business owners who have no time to waste.

Every single tool you need to:

Whip up top ranking blogs in half the time 

Write conversion focused copy that will have your email list exploding with new subscribers

Infuse blogging into your overall marketing strategy making Instagram & Tik Tok posts 10x easier to create

Kick writer’s block to the curb with rinse and repeat prompts that kickstart your creativity

The Blogging Essentials Playbook contains the exact strategies, best practices, and templates that I use with my own six figure retainer clients.

I've done all the trainings, taken all the courses, and invested in mastering the technique, so you don't have to.

The 4 Most Used Blog Templates that I use when writing blogs for my 6 figure clients (and myself). These templates are full of prompts, ideas, and questions to make writing a breeze.

These templates truly are the essentials and can be applied universally across any industry:  The Portfolio template, The Comparison template, The Educational template, and The Ultimate Roundup template

 Only available inside the Playbook.

Plug & Play Templates

what's inside

Every single process in your business needs a written Standard Operation Procedure, and blogging is no exception. So an absolute essential included in the playbook is a detailed Writing a Blog SOP to ensure consistency and quality with every single post.

The SOP is specifically for Wordpress but is easily modified for Squarespace, PicTime, etc.

Full Blogging SOP

The essential guide to Long Form Content Writing & SEO Basics to ensure that your blog post increases your visibility and converts for you. Plus, the tools I recommend to make the process as simple as possible.

Writing & SEO Best Practices

Your title is arguably the most important part of your blog. Why? Because it doesn’t matter what you write if nobody clicks to read it. Use these fill in the blank formulas to skyrocket your click through rate

55 Headline Formulas

You have ten seconds capture your reader’s attention and convince them to stay. Use these twelve storytelling prompts to craft an irresistible opening hook and draw your reader in.

12 Story Prompts


Blogging Terminology Dictionary - for all the need-to-know terms you’ll come across

Pre-Publishing Checklist - A step by step checklist to ensure that your blog is top quality and SEO optimized before hitting publish.

Getting Started Checklist - a full step by step guide to taking your blog from “one day” to “published”

need a little help with the whole getting started part? I’ve added these bonuses JUST for you:

PLUS, if you’re still in the “I really need to start blogging” phase

You’re sick of wasting time downloading freebies & buying courses and you want the tools to actually save you time and execute.



You’d rather spend your time working in your zone of genius instead of staring at a blinking cursor trying to write your next blog.

You’re tired of doing things the hard way and want access to shortcuts that save you time and give you the information you need in a concise/simple manner.




It's perfect for you if:

- Julie

"I put off blogging for so long. It was overwhelming, I never knew what to say, and the thought of trying to learn WordPress and SEO felt like a waste of my time. After using The Blogging Essentials Playbook I feel confident that I can create a blog that gets my business in front of new eyes and my audience will enjoy reading without wasting an entire afternoon writing it. Honestly, I probably wouldn't have any blogs on my website without the templates"

"Without these templates I wouldn't have any blogs on my website"

But here’s the deal, blogging is a long game. 

It's time to reclaim control of your calendar, establish your authority online, and create a marketing system that runs on autopilot, leaving you with the freedom to focus on what truly matters – serving your clients (and maybe even taking a much deserved day off.)

In a world where overnight success, virality, and instant gratification dominates the conversation – blogging requires patience and consistency. Which means the best time to start was six months ago…

the second best time to start is...


Let's do this

As a Marketing and Operations assistant I am constantly seeing female founders who feel bottle necked in their business because they are caught in the endless cycle of content creation. They are trying to keep up with email, Instagram, Tik Tok, Linked in, and the next new social platform meanwhile, long form content (like blogging)  falls to the wayside.

But not every budget can warrant in-house blog writing support. So, I created The Blogging Essentials Playbook to help small business owners (like you) get access to my framework for a fraction of the cost. That way you can get a strong foundation for content repurposing and the visibility you want in LESS time...

I'm Michaela -  marketing enthusiast, behind the scenes expert, and blog writer for female founders.


I’m completely obsessed with helping creative entrepreneurs (like you) create magnetic content, low maintenance marketing strategies, and streamlined systems.

so you truly can do it all. 



Let's Break It All Down

4 Plug & Play Blog Post Templates ($96)
55 Fill in the Blank Title Tag formulas ($27)
Best Practices/Tools Used ($27)
Blogging SOP ($12)
12 Storytelling Prompts ($12)
Publishing Checklist ($7)
Terminology Dictionary ($7)
Getting Started Checklist ($7)


p.s. there’s literally nothing that gives me the “ick” more than a sales page that has unrealistic value amounts just to make it seeem like you’re getting a good deal – so there’s none of that here. This is legitimately the price tag you’d see on each of these items inside the Playbook if I sold them separately. 


I'm already too busy running my business. Realistically, how long is blogging going to take?

The Blogging Essentials Playbook is designed to streamline the blog writing process, allowing you to create captivating content efficiently. With the template inside, you should be able to craft an optimized  (no less than 500 words) blog within 30-45 minutes.

Writing isn’t my strong suit. Will this still work for me?

Absolutely! The Playbook provides you with the structure and writing prompts that make it easy to write engaging blogs, regardless of your writing experience.

I've tried blogging before, but it didn't work for me. Why would this be any different?

The Blogging Essentials Playbook addresses the common mistakes and provides you with proven strategies and tools that have helped my retainer clients and other creative entrepreneurs succeed with their blogs.

Couldn’t I just have Chat GPT create this for me?

Well, you could but to be honest the AI robots can be a little unpredictable and are really only as good as the information you give them. The templates inside of The Blogging Essentials Playbook are tested and proven to work. In fact, they’re the exact ones that I use with my own retainer clients.

Buy once - rinse & repeat forever.

While it might be tempting to buy copy and paste templates that are written for you, here’s the problem with those: 

- You end up sounding like everyone else who purchased them (maybe even your competitors) 

- You end up sounding repetitive (aka a snooze fest for your reader) if you re-use them. Eventually people will start to notice if every blog begins with the same 15 words.  

- With the templates inside The Blogging Essentials Playbook you’ll have the structure and prompts to create unique and original content every single time

These are not fill in the blanks templates. They’re way better!

just rinse and repeat.

But at this point, you know all there is to know, and let’s be honest, if you’re here it’s because blogging hasn’t been a walk in the park for you so far.

I don't blame you, I want all the info before buying something like this too.

Whoa - you made it all the way down here?

It’s time to start leveraging the power of blogging...

without the headache of figuring it all out on your own.