Let me guess, you know you should start blogging but you have no idea what to write about. Problem solved. 

Blogging is one of the most valuable content marketing tactics you can use in your business. Let me remind you that 61% of U.S. consumers have purchased something after reading a recommendation on a blog and long-form blog posts generate 9x more leads than short-form ones. In other words, social media isn’t the only way (or even the best way) to market your business. If you don’t believe me or you’re still on the fence about the value of blogging, check out this article to find out if blogging is right for your business. 

But today I’m talking to the ones who are sold on blogging, but are stuck staring at a blinking cursor wondering what is worth talking about.

Keep reading or pin for later to get 16 fresh blog ideas for your small business that get your creativity going and stand out from the online crowd.

Write to Educate

1. The 7 Deadly sins of [your ideal client’s industry/niche]
   1. What are 7 common mistakes you see your ideal clients making, outline them and offer a solution for each one. (give them tangible tips and resources, not just “hire me” for each solution. Save your call to action to work with you for the end)
2. 5 Best Resources for [something your ideal client desires]
   1. Outline 5 resources (books, podcasts, websites, downloads, etc) and provide a description of how each will help them get/achieve the thing they desire. (make your offer the fifth resource)

3. Create a beginner’s guide to something your ideal client is hoping to learn/do
   1. What are the first steps and things they must know?

4. 10 terms you should know as a [insert ideal client’s industry/identity]

5. How to prioritize self-care as a [insert ideal client’s industry/identity]

Give Your Polarizing Perspective

6. Write about three things you wish you would have known when you first started your business

7. Give your take on a recent trend
   1. Provide an explanation & example of the trend, why it should matter to your audience, and your opinion on it

8. Give a roundup of your all-time favorite quotes including why they are so meaningful to you

Compare Two Concepts

9. Compare your product/service to something similar on the market and explain why yours is the best choice

10. This vs That – Do you know the difference?
    1. Explain two similar yet unique topics that your ideal client should know.

11. Stats that every [insert your ideal client’s industry] should know
    1. What are 3-5 things that your ideal client should know when it comes to being successful in their industry

Show Behind the Scenes

12. Outline your step by step process for your signature offer

13. Feature your favorite project that you’ve created this year (or ever!)

14. Tell the story behind how you determined the name of your company. Share what it is (the meaning behind it), what factors went into the decision, and how it impacts your delivery/ties to your core values.

15. Interview an Expert in a parallel industry that your audience would find interesting/helpful

16. Do you have a technical or detailed product or service? Write a “how to use” post explaining how your reader can get the best outcome or ROI possible.

Now What?

Now you have a grand total of 16 ideas (aka 16 weeks of blog posts). The hard part is over, getting started and idea generation is often the hardest part. What you need to do now is keep yourself accountable and block out some time on your calendar to create your outline and draft your copy. 

As you begin drafting, I want to leave you with a few best practices I always follow when writing blogs for myself or clients:

• Make your post a minimum of 300 words. Preferably, between 500-1,000 words if you can.
• Keep your TitleTags/Headlines to 6 words or ~55 characters 
• Aim for sub-headings that are between 3 and 8 words long.
• Stay organized: Write all of your copy within a Google Doc so it’s safe & searchable. Name the document by its date and title, save it to a Blog Drafts folder inside of your Marketing folder.
• Proofread, proofread, proofread.

---

In case we haven’t met yet, I’m Michaela – content writer, behind the scenes expert, and chaos coordinator (aka the virgo energy to your creative spirit). And I’m completely obsessed with helping you turn your journal full of ideas into profit driving offers with research backed strategy, magnetic content, and streamlined systems.

Want to cut your blog writing time in half? Access to the exact plug and play outlines that I use for my six figure clients from the MVS shop. Or get your blogs completely written for you during a VIP Day.